Category: SLP extras

The SLP, April and a Podcast!

This month, I am taking on a challenge like no other: this SLP is going to produce a podcast!  If you have been reading up on my monthly goals, you’ve noticed that it has been all social media improvements.  But this month, I am actually going to work on something I have been wanting to do for MONTHS!!!  I knew if I never put it on a schedule, it would NEVER get done.  There is something fascinating about a goal list or a “to do” list that just gets stuff done.  When you physically take pen to paper and go through the motions of writing it down, it feels so amazing to cross it off when it is complete.  Maybe that is just this SLP talking, but I love the feeling!

So, what’s the podcast about?  Well, I am in the planning stages as of this blog post.  I have a name and ideas.  The general purpose of the podcast is to take you through my experiences as a private practice/TpT author SLP.  In no way will I suggest that I am an expert in what I am doing, but I will share basic business “stuff” that ranges from naming your business (be it a private practice or TpT store) to social media marketing (like the blog posts with more breakdown) to SLP fails to self-care.  My tagline is “business, speech therapy and everything in between.”  I plan to offer even more freebies to go along with the episodes… just not exactly sure how often or what format-planning freebies, tips… who knows?

I feel like we are so caught up in setting our business apart from others that we end up looking like everyone else.  With this podcast, I want to (hopefully) inspire others to think outside the box.  Do you.  Be you.  Market you.  Whether you are in private practice or a TpT seller, do you!

Aside from sharing my journey and reliving my epic fails, I want to share books!  If I am reading an awesome and inspiring book, I want to tell you about it!  Maybe I am reading the absolute cutest book ever in therapy… I am going to share it!

The plan is for the episodes to be short.  I enjoy podcasts that are 10-15 minutes long- the perfect time span while I am driving between clients.  I want school-based SLPs to listen on their lunch breaks because we all know you are LUCKY if you get a 10-minute lunch break!

Now that I have shared my soul with you, I hope maybe you are wondering when you can start listening.  The first episode is already planned, it just needs to be recorded.  I am shooting for May to drop the first episode.  The goal is for it to be a weekly show.  Once I get going good, I have a few SLPs in mind for interviews.  If you have ideas for an episode or two, I would LOVE to hear them!!  You can comment below or shoot me an email!

Want to hear more about my monthly goals?

Twitter & LinkedIn

Newsletters and TpT




The SLP, March, LinkedIn and Twitter: What I Learned

This social media experiment has been an interesting one.  When I set my goals for 2018, I really did not think I would learn much about how to market my business as an SLP.    I thought I would learn about each channel and be able to just continue posting everything everywhere.  That’s what that “share” button on Instagram is for, to just share that one piece of content across Facebook, Twitter, Tumbler, etc?  While I have learned that yes, you can do that, there’s more to social media marketing than just that.  See what this SLP found out during her month with Twitter and LinkedIn.

For March, I targeted two unknown channels.  I have had a Twitter account for a while as well as a LinkedIn profile.  You know that feeling when you bring home your first-born child and you realize it is your job to raise this tiny human, but it seems as if the hospital must have forgotten to send home the manual on how to do it.  Then panic sets in.  Yeah, that is how I felt with both!  Actually, I was more comfortable raising my tiny humans than posting anything to Twitter or LinkedIn.  At least I had “manuals” for Twitter and LinkedIn!  (Now, if the hospital could just send me that “Congrats!  You made it to the teenage years.  Here’s how to survive that!” book!!!)

Twitter for the SLP

I found a great book that was really easy to read.  “Twitter: 25 Powerful Twitter Marketing Tips for Small Business” by R. S. Boone is great for the Twitter newbie just wanting to promote their business.  When I first started out,I did not know anything about Twitter.  This book helps you make a great profile, how to find connections, and what not to do.  If you are in private practice or running a TpT store and you have a Twitter account, I definitely recommend this book.

I will admit I am in still in the learning stages of Twitter.  I do schedule my posts on HootSuite, but I still use the free version.  Until I start seeing a major impact on my TpT store and blog, I will probably continue to put very little money into marketing on Twitter.  However, my interactions did increase this month on Twitter.  I added more followers, found people I am following on Instagram and had more retweets this month than ever before, but Twitter is such as fast-moving channel that many tweets go unnoticed.  I post around 3-5 times a day.  Then I try to retweet 3-5 tweets from other SLPs or companies that I follow.

LinkedIn for the SLP

LinkedIn is unlike any other platform.  I rarely posted on there because I had no idea what to do and I did not want to look like I did not know what I was doing.  Then I heard this podcast with a guest named Viveka Von Rosen.  In the podcast, she mentioned she had written a book about using LinkedIn.  I bought a sample of it on Amazon (I read many books on my IPad.).  I was instantly hooked!  I ended up buying “Linked In: 101 Ways to Rock Your Personal Brand” and loving it! This book is ridiculously easy to read.  I loved that I could read a section and instantly apply what I had just read.  It is literally a list of 101 ways to improve your profile.

While my profile is FAR from perfect, it is more improved than before!  I am sharing my blog posts relevant to SLPs as well as the occasional TpT product.  My target is to post 3-5 times a week and I am working up the nerve to post videos.  But let’s face it- I have just now gotten comfortable posting videos on Instagram.

Hit the Mic with The Stacey Harris” is a new podcast I found over the last week.  She was a guest on another podcast I listened to.  She covers LinkedIn on several of her podcasts.  They are relatively short, which makes them great for traveling SLPs.

If you are on either of these platforms, I would love to connect!!

Social Media, Content and the SLP

When I started in January working on a plan to better my social media accounts, I honestly had no idea what I was getting into.  I just knew as an SLP in 2018 that if I wanted to improve my business, I had to learn how to “social media.”  (Yes, I just turned that phrase into a verb!)  So, I started in January on my Instagram.  The word “content” popped up EVERYWHERE!  Planning content, scheduling content, prepping your content calendar…content, content, content!  First, I had to figure out what “content” was.  Then, I had to plan and prep it, schedule it, and post it!  What the heck?!  Where do I even start?

Starting the Social Media Content Planner

I bought a giant calendar at Staples at the first of the year.  This is how I was going to plan content.  When it comes to planning, I am a “paper-pencil” girl.  Technology is great, but I need to physically write things down.  I need to be able to flip the pages to see what is coming up, what has been done, and what needs to be done.  (I cannot be the only paper planner person out there, right?)  In January, I was only planning Instagram content and blog posts on this calendar.  How could I designate which was which?

Cue the college study days when EVERYTHING was color coded!!!  I got out my flair pens that fit my brand colors and started planning!  Instagram posts are hot pink.  Blog posts are light purple.  If I plan to promote a blog post on Instagram, it had a pink AM or PM beside it.  That meant it would either be my morning IG post or my evening IG post.  I did this for the entire month of January.  In February, I added TpT and my blog newsletter.  Both are in turquoise ink.  Now that I have added LinkedIn Twitter, I am changing it up a little.  Still color coded but done differently.  I am experimenting with it right now, so I am not ready to share that process just yet.  But let’s just say my April content calendar looks like a rainbow!

I also have a checklist that I complete each week to make sure I stay on track, even on the road.  Obviously, I can’t take my giant calendar with me.  But between clients or if I have a cancellation, I can work on my posts for the next day or next week easily.  The checklist is not quite ready to share, but I PINKY PROMISE to share once I have it right.

I have many other SLPs reach out to me to say they are wanting to improve their presence on social media.  If you have picked one or two channels, this would be a great way to start planning your content.  I would love for you to tag me on Instagram and share your content calendar!

The SLP, TPT and Newsletters: What I Learned

If you remember, February was the month that I focused on my newsletter to fellow SLP followers as well as my TpT store that sells speech therapy materials I create.  I found some great info floating out there that helped me!!!  GREAT STUFF that I wanted to share with you today.


There are several ways to send out a newsletter to followers.  I choose MailChimp a little while back for two reasons: 1-CHEAP and 2-Easy to maneuver even for me!

But I knew I was missing some things and not quite understanding things like automation.  So, insert a great book to help me understand MailChimp!  If you are using MailChimp or considering it, I highly recommend this book.  Kind of wished I had found it before I started my newsletter but oh well.  This book breaks things down to make it easy for “not techy” SLP like me.  Everything is so confusing, and I overthink things so that makes it even more confusing.  But this book made it simple!

Another great resource I found was a person!  Jenna Kutcher has been a godsend and she doesn’t even know it!  I have now added her podcast (Goaldigger) to regular listening schedule (in addition to ‘Grammer School from January).  She is all about helping (more…)

The SLP, March, Twitter and LinkedIn

This month I am continuing my SLP social media boost challenge by learning about two channels-Twitter and LinkedIn. To be honest, I have no clue about either one! If you follow me on either, you will probably notice that I am completely incompetent with Twitter and LinkedIn. If I share anything on Twitter, it is shared from Instagram because of that handy dandy “share” button! Thank you, Instagram, for adding that by the way. With LinkedIn, I am so confused. It’s more of professional forum so do you post pictures of therapy crafts or not? Is just for blog posts or is that still too informal? So, you know how I answered these questions? I DID NOT POST ANYTHING! But I’ve been hearing that LinkedIn is the place to be, “where the cool kids hang” so to speak.

I am currently reading a book called “LinkedIn: 101 Ways to Rock Your Personal Brand” by Viveka Von Rosen and Dayna Steele. I am loving this book!!! It’s super easy to read, like it’s basically a list! Once I read a chapter, I go back review it and then apply it to my LinkedIn account. I would highly recommend this book for anyone wanting to improve their LinkedIn account. Viveka has another book that I have on my Amazon wish list. I plan on reading it once I finish this one.
As for Twitter, I have started intentionally posting on there more, not just sharing from Instagram. Currently, I post about 1x a day which is not near enough. Once I get a handle on my LinkedIn account, then I will start researching for my Twitter. I have a couple of automatic posting apps on my phone but have not used them yet.
If you have been following my blog, you know that I planned a social media channel each month to improve. I am working on my follow up post to February’s focus: TpT and Newsletters. If you want to check out my January focus (Instagram), you can find it here!
Are you joining along in the journey? How is it helping your business?