Category: SLP extras

The SLP, TPT and Newsletters: What I Learned

If you remember, February was the month that I focused on my newsletter to fellow SLP followers as well as my TpT store that sells speech therapy materials I create.  I found some great info floating out there that helped me!!!  GREAT STUFF that I wanted to share with you today.


There are several ways to send out a newsletter to followers.  I choose MailChimp a little while back for two reasons: 1-CHEAP and 2-Easy to maneuver even for me!

But I knew I was missing some things and not quite understanding things like automation.  So, insert a great book to help me understand MailChimp!  If you are using MailChimp or considering it, I highly recommend this book.  Kind of wished I had found it before I started my newsletter but oh well.  This book breaks things down to make it easy for “not techy” SLP like me.  Everything is so confusing, and I overthink things so that makes it even more confusing.  But this book made it simple!

Another great resource I found was a person!  Jenna Kutcher has been a godsend and she doesn’t even know it!  I have now added her podcast (Goaldigger) to regular listening schedule (in addition to ‘Grammer School from January).  She is all about helping (more…)

The SLP, March, Twitter and LinkedIn

This month I am continuing my SLP social media boost challenge by learning about two channels-Twitter and LinkedIn. To be honest, I have no clue about either one! If you follow me on either, you will probably notice that I am completely incompetent with Twitter and LinkedIn. If I share anything on Twitter, it is shared from Instagram because of that handy dandy “share” button! Thank you, Instagram, for adding that by the way. With LinkedIn, I am so confused. It’s more of professional forum so do you post pictures of therapy crafts or not? Is just for blog posts or is that still too informal? So, you know how I answered these questions? I DID NOT POST ANYTHING! But I’ve been hearing that LinkedIn is the place to be, “where the cool kids hang” so to speak.

I am currently reading a book called “LinkedIn: 101 Ways to Rock Your Personal Brand” by Viveka Von Rosen and Dayna Steele. I am loving this book!!! It’s super easy to read, like it’s basically a list! Once I read a chapter, I go back review it and then apply it to my LinkedIn account. I would highly recommend this book for anyone wanting to improve their LinkedIn account. Viveka has another book that I have on my Amazon wish list. I plan on reading it once I finish this one.
As for Twitter, I have started intentionally posting on there more, not just sharing from Instagram. Currently, I post about 1x a day which is not near enough. Once I get a handle on my LinkedIn account, then I will start researching for my Twitter. I have a couple of automatic posting apps on my phone but have not used them yet.
If you have been following my blog, you know that I planned a social media channel each month to improve. I am working on my follow up post to February’s focus: TpT and Newsletters. If you want to check out my January focus (Instagram), you can find it here!
Are you joining along in the journey? How is it helping your business?

Why Did I Name My Business “Speech Chick Therapy?”

So, I am sure you are wondering why on earth my business name is Speech Chick Therapy. It’s probably not keeping you up at night but, it may have crossed your mind. In my mind, it’s an obvious answer-I am a chick who does speech therapy. Like any other speech therapist, I was called the “speech teacher” while I worked in the school system. That was never my favorite name. It made me sound like a public speaking teacher. Let’s be honest “Speech Teacher Therapy” just does not have a cool ring to it. When I started working in the home health industry, I called a “doctor,” “nurse,” “lady,” “speech lady,” and “so and so’s friend.” Obviously, none of those were great choices.

Since this was my practice and I had/have no intention of expanding, I wanted something that reflected me. Something spunky, kind of cutesy, and most of all UNFORGETTABLE! I wanted a name that I would not be tired of in 2 years. All that insurance credentialing was not fun the first time around. Why would I want to complete it again to change my name?! When I started the preliminary brainstorm, I knew I wanted pink as my main color. I knew my name had to look cute in pink. Then it hit me one day on my way to work! SPEECH CHICK THERAPY!! It was like the clouds parted, the sun shone down on me and the angels started singing…ok, maybe not that last part! It was perfect. It was girly, looked cute in pink and reflected me! The word “chick” makes me think of fun, spunky, informal, and friendly. It is not stuffy or pretentious at all!

Seven years later, I still love the name. Parents compliment on the name when I go for the initial evaluations. Insurance companies remember when I call…which is big! People remember the name. When people remember the name, guess what they do? REFER!!!! That’s right, when someone remembers your name, they refer their friends, relatives, people they meet at the grocery store!

As you can tell, I am not super formal. However, my business is portrayed in a very professional manner. I make sure parents and children are at ease but also understand what is expected of them. I want people to comfortable. I am in their house 1x-2x a week. The family needs to get a sense of who I am as a person just like I need to get to know them.

If you are thinking of starting your own private practice, be sure to come with a name that people remember. That reflects you or the feeling you want to convey. Many start a practice and have a staff of therapists. Your staff needs to also convey that same feeling. You are developing a brand (which is a whole different subject that I plan to address later in the months to come!!!) Think of this way-if you had a child, what would the prospective therapy company look like? What feeling would it give you? Whatever you come up, GO WITH IT!! My advice will probably differ greatly from anything you’ve read when it comes to naming your practice. This is what has worked for me, but it may not work for you. Just remember, don’t try too hard, don’t force the “feeling,” and be sure you like the name!

Want to know about Speech Chick Therapy? Maybe you’re curious about my logo. Read this blog post!

5 Apps To Up Your SLP Instagram!

I upped my Instagram game in January as a new year’s goal (I don’t do resolutions) to make my business better in 2018. Not many consider speech therapy as business you would see on Instagram. But I have discovered you can find just about anything on Instagram. Between the bloggers, TpT stores and private practices, there are tons of SLP accounts! I used the entire month of January to research hashtags, comment/caption tactics, branding, etc. (You can see that blog post here!) Along the way, I have found some ‘Gram apps that have made my life a little easier. So, I figured I would share them with you today. I am going to assume you have Instagram already. So, these are great to use with the app.

Apps for Your SLP IG Account

Snapseed: This is great photo editing app. Yes, you could just use the filters in IG. But this one allows you to crop, rotate, blur the background, and lots of other photo editing tools. I hate it when I take a photo only to have my iPhone rotate the picture in my photos! This app allows me to turn it to the angle I need easily.

Boomerang: You don’t “need” this app but it sure is fun! Take a short burst of video and it plays it on repetition. I will use this one to show a quick burst of a new TpT product or add a blog post tease to my feed. The point is it’s a fun app!

Follower+: Want to know who just started following you? Or do you want to know who unfollowed you?? This app tells you that! I started using the free version of this app a few weeks ago. Test runs on new apps is a good way to tell if the app is worth buying in my opinion. I ended up liking it, so I have the full paid version now. In my research, I have found a common growth practice is a “follow/unfollow” method. NOT A FAN OF! That means someone will follow you. Once you start following them, they go back and unfollow you. I had no idea this was a “thing” until now. I started seeing my numbers fluctuate and could not understand why. Then I discovered why with the help of this app.

Planoly: I am loving this app! It allows me to schedule all my posts, see how they look in my feed and reminds me to post. Planoly also gives me stats about my account and allows me to see the top 5 posts for the week. Just this week, they released a change that allows you to auto post. At the time of this blog, I have not set my account to auto post just yet. I will be working on that this weekend.

Repost it!: This is an older app that I used a couple of years ago. It was on my IPad but not my new phone. It is great for allowing you to repost someone else’s post onto your account. I use the free version (when I use it) but a lot of times I just screen shot or add a link to the material I am reposting. Maybe I will get back to using it this month or maybe not.

These are my top apps to go along with your Instagram account. If you haven’t already, you may want to switch to a business account. With a business account, you can get analytics about your posts, when’s the best time to post, what demographic is your best, and how far are you reaching.

I would love to “meet” you on Instagram. Feel free to comment with your account so we can be buddies!

The SLP and Instagram: What I Learned

I took the month of January to really focus on ways to make my Instagram better. Unfortunately, there are no social media marketing classes in graduate school for the SLP. (Wouldn’t that be awesome though?!) When I started Speech Chick Therapy’s Instagram several years ago, I did absolutely no research. I did not really think about it. You just post pictures of your therapy stuff and like/comment on others’ stuff, right? WRONG!! There’s SO MUCH more to it! So, here’s what I learned.

Planning SLP Content for Instagram

I never thought about planning my Instagram content. After spending a month researching, I learned how important it is to plan your content, even for the SLP. There have been many days in the past when I posted something just to post. Now, I have a weekly and monthly calendar that has every post planned out. I no longer have to find something to post or worry about posting something irrelevant to my feed. I bought a large wall calendar that holds all of my social media content. I also made a weekly sheet of IG posts, blog posts, newsletter content, and TpT content. The weekly sheet is easily transported during the week. During a cancellation, I can easily see what I need to have ready for the next day or two. Planoly is an app I started using and I love it! I had used Hootsuite in the past but had gotten away from it. Planoly allows me to schedule all my posts, input the hashtags I need and see how it will look in my feed. It also gives analytics that I am still learning how to use to my advantage. One of the positives I like is that I can categorize my hashtags so that I can use the ones I need according to the picture. If I post a picture of therapy materials, I can use my “therapy” hashtags.


The next thing I learned during my “focus research” was consistency is SUPER important! Posting regularly is a major component to growing your Instagram following. People seeing your “stuff” on a regular basis allows them to become familiar with you and your business-whether it’s a private practice or a TpT store/blog. If you only post every once in a while, your followers do not get to know you or your business. They aren’t as likely to continue to follow you either since they have not connected with you. I have made it a goal to post 2x a day, even on the weekends. Yes, WEEKENDS! This is where Planoly (or any scheduling app) comes in handy!

Consistency applies to how your photo looks, not just how often you post. Using the same filter, brand colors, and overall “feel” of the picture is important to maintaining consistency. These are areas I NEVER considered before.

Be a Social Butterfly

You can post the most beautiful pictures consistently but if you don’t engage, it does not matter! This is where I tend to need some work. I get busy during my day. Then I do not take the time to respond to comments on my material or comment on others. My goal for the month of February to continue to respond and socialize more. The plan is to take a few minutes at lunch and carve out a little time at night to do this. With the new algorithm on Instagram, I learned that you should respond to a comment quickly to improve your visibility. The ideal time of response is 60 minutes.

Hashtags and Stories

Both of these are big players in getting noticed on Instagram. I have not been big in IG stories but I am trying to improve there. Stories do not take as much planning as your feed because they disappear in 24 hours. I learned that stories can be used for behind the scenes, product teasers or other feed related content. My goal in February to post an IG story at 3-4x a week. I never used Snapchat, so I guess that is why I haven’t jumped on the IG story bandwagon. But for the sake of improving my Instagram, I will.

Hashtags are necessary if you want to be discovered on IG. The gurus say you can use up 30 hashtags, but others say you appear “spammy” with that many. I use the hashtags that are relevant to my post. I think you should use the number you feel comfortable with. My hashtags are a mix of large, medium and small ones. Molly Marshall’s Hashtag Camp is a great little course that can help you with hashtags. I took it over the New Year’s holiday and it was a huge help!

The goal of January was to grow my Instagram organically. That means no buying followers, no follow/unfollow tactics or being fake! I want to engage with genuine followers who enjoy my content AND I enjoy theirs. While I want to grow my numbers, I would rather enjoy the engagement I experience with other awesome SLPs in great little community! I was able to add about 100 genuine followers. I did experience some “follow/unfollowers” which I did not find very nice. I started noticing my numbers fluctuate so I downloaded an app called “Followers+.” It’s a free app but you can upgrade to the Pro version. I have been using the free version but will probably upgrade soon. That’s when I figured out people would unfollow as soon as I followed them back.

Instagram is an interesting marketing tool for SLPs whether you are in private practice or on TpT. Be sure to take advantage of the link in your profile! Promote your website or TpT store!! This is the only place in Instagram that you can post a clickable link so don’t let it go to waste. I use LinkTree to have more than 1 link.  My LinkTree can take you to my blog, TpT store or YouTube Channel. You can find my latest blog post or my most recent TpT product.

Missed the first part of this blog? Check out this post which includes some great resources!